In 1928, the Fremont Canning Company was looking for a face to represent its new baby food campaign. Owner Frank Gerber decided to sponsor a nationwide competition to find the face that would appear on the new packaging. Paintings and drawings were submitted from all over the country. The entries included everything from intricate oil [...]

In 1971, Carolyn Davidson was studying graphic design at Portland State University. Phil Knight, the co-founder of Nike, was teaching accounting classes at the school while starting his business then known as Blue Ribbon Sports. Davidson began doing freelance work for Knight’s small company.
Knight approached her to design a logo that could be used on [...]

Would you believe the world’s best known brand got its name from a bookkeeper?
Frank M. Robinson, an accountant and partner in what would come to be an iconic soft drink, not only suggested the name Coca Cola; he designed the logo, too. The name was derived from the two main ingredients in the product: cocaine [...]